Our goal is to promote wellness and weight loss through a customized, comprehensive approach. The PURE ProActive approach focuses on issues – “imbalances” – that arise in the following areas: Hormonal, Neurotransmition, Oxidation, Mitochondriopathy, Detoxification, Immune, Inflammatory, Digestive, Absorptive, Microbiological and Structural from cellular membrane function to the musculoskeletal system.

These imbalances may be responsible for issues such as Weight Gain, Anxiety / Depression, Low Energy, Restless Sleep, Digestive Issues, Chronic Illness, Allergies, Headaches, Neck, Back and Joint Pain, Abnormal Blood Lipid Panels and more.

Our medical team has boiled down decades of research, taking only elements that produce results and discarding the rest. They have synthesized this web of information into one simple process that is easy to follow, individualized to meet your needs and can be done without ever visiting one of our offices. You will gain control over environmental inputs and experience an internal makeover that nourishes and cleanses your body, mind and spirit.


PURE Process


 “Want to know why you can’t keep weight off? Because you don’t know what is causing it in the first place.”- Moshe Dekel MD, Medical Advisory Board, PURE ProActive

There is no “one size fits all” approach to weight loss. That is why our team uses your Health Profile to identify specific imbalances that may influence your health or weight issues. We then design a program to fit your specific needs, time and budget. Our coaches are there to work with you, one on one, throughout the program, as you follow your custom plan.

 Common Benefits:

  • Weight loss
  • More energy
  • Better sleep
  • Less pain
  • Lower blood pressure
  • Lower cholesterol
  • Clearer thinking
  • Decreased medications
  • and more

Methods Used:

  • Detoxification
  • Balancing
  • Nutrition
  • Healthy habits

Organic Food Focus:

  • Meat
  • Chicken
  • Fish
  • Fruits
  • Vegetables


 “98% of people who go on a diet gain it back because they fail to maintain their results long enough for them to take hold.”- Dr. Sachin Patel, Medical Advisory Board, PURE ProActive

For 21 days after Custom Balancing, we monitor your food tolerances, show you how easy it is to maintain your results and help you establish healthy habits.  We are setting you up on a platform for long-term success.


  • Maintain and enhance benefits achieved through Custom Balancing for long term success

Methods Used:

  • Education
  • Balancing
  • Nutrition
  • Healthy habits

Organic Food Focus:

  • Healthy fats & foods from Custom Balancing list


“Pure happiness begins with a balanced body,clean mind and the knowledge to keep it that way.”- Dr. William Ferro, CEO, PURE ProActive

After you finish maintaining your results, all that is left to do is live. You will retain access to your membership portal as well as all of the tools, videos, articles, educational materials and recipes that it has to offer.  You will have the opportunity to monitor your body over time and call on us to address specific issues as needed. The key here is to live life to the fullest, free from the chains of your past.


  • Long term wellness and weight maintenance

Methods Used:

  • Ongoing balancing and support (as needed), educational materials and client portal

 Getting Started is Simple

Visit Our “Get Started” Page To Begin

  • Designed around your time, needs and budget.
  • No obligation necessary.

Important Fact: 90% of our clients lose 15lbs or more in just the first couple of weeks working with us. Best of all – PURE is 100% virtual – If you have phone and computer, you are all set!